Searched on Google SEO
First on Google, and on the map
On the map and near the top of local searches, with your reviews and a free trial button.
Full classes and your evenings back. All done for you.
Your kids’ club’s own branded app, website and local ads, run by our team.
- £250 a month, all included. No contract.
- £300 of ads, on us
- 10 trials in 3 months, or 3 months free
The 10-Trial Promise. If your first 3 months of ads bring fewer than 10 trial bookings, your next 3 months of One are free. Our risk, not yours.
£300 of ads, on us. We pay for your first 3 months of ads, up to £100 a month: a free test of what ads can do for your club. After that, keep them going on your own budget and we keep running them for you, or stop. Your choice.
Our own academy: 24 trials and 8 new members in our first 4 weeks of ads, on £145 of ad spend.
Is your software missing something? Ask if we can do it. Free, and a straight answer.
We understand
We know the struggle. We run a club too.
Empty spaces that never fillNo matter how much you post.
Admin that takes longer than the classTrials, members and payments, all by hand.
Five apps for one businessAnd none of them talk to each other.
Software that almost fitsSo you work around it, and parents and staff get confused.
How parents find a club
Parents are looking for a club like yours. Most can’t find it.
When parents search for a club, or ask AI which is best, only a few come up. We get you into those few.
Asked AI AEO
The club AI recommends
ChatGPT and Google’s AI only name clubs they understand. We make sure they understand yours.
Seen on social media Ads
In front of parents who aren’t looking yet
Facebook and Instagram ads for the classes with spaces. Trials book straight into your app.
No one honest can promise a top spot. We do the work every month and show you what came in.
How it works
- 1Today: look round your appA preview, on your own phone.
- 2Within a week: your websiteBuilt around your timetable. Then we move your members across.
- 3Next: your app, liveIn the App Store and Google Play, with your name on it.
- 4Then: your ads, on usUp to £100 a month for 3 months.
See inside the app
Your app. Your name on it.
Shown with example names and numbers.
Built in our own kids’ club
How it worked for us. From ads to paying members.
“I built One inside our own dance school in Newcastle, because we had the same empty spaces and admin as everyone else. Now it runs our classes every week.”
Kane · Founder of One
Running a dance school in Newcastle
OUR ACADEMY · FIRST 4 WEEKS OF ADS
£145
spent on ads
24
trial bookings
8
new paying members
£4,620
a year in new fees
21 Sept to 17 Oct 2026. 7 members at £50 a month and a sibling at our 30% family rate. Our numbers, not a promise of yours.
Thinking of switching?
Six things to check. Before you change anything.
One-size-fits-all software means workarounds and confused parents and staff. Here’s what to check, and our answer to each.
Is something actually broken?Tell me what isn’t working. If your setup’s fine, I’ll say so.
The feesNo cut of your payments. We take 0%, whatever you take.
The switch-overWe move your members, memberships and timetable across for you.
Support after the switchThe same real person, for as long as you’re with us. No bot, no ticket queue.
The features you ask forMost software says no. Tell me what you need and I’ll do my best to build it, free.
Easy for staff and parentsHardly any learning curve, and an app parents enjoy opening.
Easy for coaches
- The class that’s on, waiting tap to check everyone in
- Scan or tap scan a child’s QR code, or tick them off by name
- It tells them what to do if a payment hasn’t gone through
- Competitions in a tap add placements and notes for each child
Loved by parents
- Their child, front and centre photo, level and next classes
- Their class pass a QR code to scan in
- Every win, kept the placements and titles their child has won
- Pay, book and message all in one place
Is your software missing something?Tell me what it can’t do. I’ll check if we can, free, and give you a straight answer. If we can’t yet, I’ll tell you if I can build it.
Ask if we can do it
The Full Classes System
Everything included. £250 a month.
You fill in one form. We do everything else. No setup fee, no contract, and 0% of your payments.
- Free switch-overYour members, classes and payments moved across for you
- £300 of ads, on usYour first 3 months, up to £100 a month
- The 10-Trial Promise10 trials in 3 months, or 3 months free
- Found on Google and recommended by AI and , worked on every month
How it compares. Two ways.
An agency to run your ads£300–£1,000+ a month
A new website£1,000–£3,000 up front
Booking and membership software£35–£150 a month
Text and email follow-ups£20–£80 a month
A business phone with missed-call text back£15–£40 a month
An online shop and ticketing£25–£40 a month, plus fees
Live chat for your website£15–£40 a month
Getting found on Google and AI search ( and )£150–£500 a month
A branded app for membersRarely an option
Bought separately£560–£1,850+ a month, plus £1,000+ up front
One does all of it for you£250 a month
Typical UK prices, October 2026.
Typical kids’ club booking softwareOne
Booking apps run the members you’ve already got. One runs them too, then brings you new ones.
Both do the basics: memberships by card, failed payments retried, registers, medical notes, sibling discounts, waiting lists and online trial booking.
Your appA single shared app, used by every clubYour own app, with your name and logo, for parents and coaches
Your websiteA booking page on their web address. A website costs extraYour website on your own web address, built around your timetable
Showing up on GoogleUp to youWorked on every month to get you on the map and near the top of local searches (SEO)
Recommended by AIUp to youYour site written so ChatGPT and Google’s AI understand your club and can recommend it (AEO)
New membersA tracking code and a directory listingAds run for you, 3 months on us, with the 10-Trial Promise
Selling extrasClasses, terms and campsPlus uniform, kit, show tickets and event fees, in the same app
Talking to parentsEmail, with texts charged one by onePush notifications, live chat and a community feed, free; plus £5 of texts and calls a month
HelpA help centre and a ticket queueMessage Kane directly, and a report every month
Something missing?Work their way, or waitTell me what your club needs and I’ll do my best to build it, at no extra cost
What’s includedThe software. A website, Google and ads are up to you, and extraWebsite, branded app, Google and AI, and ads, all in £250 a month. First 3 months of ads on us
From the public pricing and features of the booking software most UK kids’ clubs use, October 2026. Card fees come with any software; ours go to Stripe at Stripe’s own rates.
Not sure it does something you need? Ask if we can do it. Free. If we can’t yet, I’ll do my best to build it.
See all 39 things included
Your app and website
- Your own app in the App Store and Google Play, with your name and logo
- One app for parents and coaches coaches get registers, medical notes and messages; parents get bookings, payments and their QR code
- Your website built around your classes and timetable
- One timetable updated once, shown everywhere
- Your web address, hosting and security
- Changes made for you just message us
Bring in new members
- Facebook and Instagram ads, run for you 3 months on us, then on your budget if you want more
- Free trial booking online with consent and medical forms
- Missed-call text back miss a call and they get a text straight away
- Trial reminders by text and email, so they turn up
- Follow-ups after every trial with the link to join
- Bring-a-friend referrals
- Google reviews asked for automatically
- Found on Google and AI search and done for you: a page for each class, your , answers AI can read
Shop, events and tickets
- Your online shop uniform, kit, equipment and merch
- Events and show tickets sold online and checked in at the door
Talk to your members
- Push notifications to every member, or just one class
- Live chat on your website and in your app, in one inbox
- Calls and texts from your business number right from the app
- Email and text follow-ups written and sent for you
- A community feed in your app news, photos and updates
- £5 of texts and calls a month about 100 texts or 100 minutes. Live chat, push and email are always free
Memberships and payments
- Monthly memberships or termly invoices paid by card, set up the way your club already charges
- No cut of your payments members pay into your own Stripe account; we take 0%
- Failed payments chased for you
- Sibling and family discounts
- Passes, one-off sessions and workshops
- Pause, change or cancel a membership in a tap
- Refunds in a tap
- Money paid straight to your bank
Run your sessions
- QR code check-in for members and free trials
- Registers on your phone
- Waiting lists for full classes, with a text when a space opens
- Holidays and cancelled sessions members told automatically
- Member records contacts, consent and medical notes in one place
- Loyalty rewards for members who keep coming
Know your numbers, with help on hand
- Your dashboard members, trials, payments and visits
- A monthly report what ran, what it cost, what came in
- A real person to message no ticket queue
- Free switch-over your members, classes and payments moved across
Questions. Answered straight.
Why is it £250 a month?
It replaces your website, booking and membership software, follow-up texts and emails, a business phone, a shop, an agency to run your ads, and someone to get you found on Google and AI search. Bought separately that’s £560 to £1,850+ a month. At £50 a month, 5 new members cover it.
Do you take a cut of our payments?
No. Members pay into your own Stripe account, at Stripe’s own card rates, paid to Stripe. We take 0%, so your bill stays £250 however many members you have.
Is there a contract?
No. It’s monthly, and you can cancel any time from your account.
We already use booking software. Can we switch?
Yes, and between terms is the easiest time. We move your members, memberships and timetable across for you, and your parents get one message with the link to your new app.
Will we be left on our own after the switch-over?
No. Moving you across is the start, not the end. You keep messaging me, a real person who runs a club too, for as long as you’re with us, and you get a report every month.
What if the ads don’t work for me?
That’s our risk, not yours. If your first 3 months of ads bring fewer than 10 trial bookings, your next 3 months of One are free.
How long until it’s ready?
Your website is usually finished within a week, with a preview of your app, and we start moving your members across as soon as it’s live. Your app goes to Apple and Google as soon as your developer accounts are ready. Their review takes 1 to 4 weeks, and until then every app feature works on your website. Once both are live, usually 4 to 8 weeks after you join, your ads start.
Do we get our own app?
Yes, with your name and logo, in the App Store and Google Play. Apple and Google charge for their developer accounts (£79 a year and a one-off $25), paid to them, not us.
What happens after the 3 months of ads?
You’ve seen what ads can do for your club, on us. Want more? Set a monthly budget, paid straight to from your own , and we keep running your ads as part of One: pausing the ones that tire, refreshing the , and testing new ads every month. Or stop them and keep everything else for the same £250. We never take a cut of what your members pay.
Who pays for the ads?
Your first 3 months of ads: we do, up to £100 a month, as a free test of what ads can do for you. After that it’s your choice. Keep them going on your own budget, paid straight to , and we keep running them for you at no extra cost. Or turn them off. The full detail is in our terms.
Will parents find us on Google and AI search?
That’s part of One. Your site is built so Google and AI search, like ChatGPT and Google’s AI answers, understand your classes, ages, times and area: a page for each class, your kept up to date, reviews asked for after every trial, and clear answers to the questions parents ask. This is called and , and it’s done for you. Our own academy gets trial bookings from Google and AI search, not just ads. No one honest can promise a ranking, so we don’t.
Why don’t we show up on Google or AI already?
Usually because nothing tells them enough about you: a website that doesn’t spell out your classes, ages, times and area, a Google profile that’s half filled in, and too few recent reviews. Google and AI recommend the clubs they understand and trust, and most clubs never get that far. We fix all of it and keep it up to date every month, as part of the £250.
Can I turn the ads off?
Yes, any time, and keep everything else for the same £250. Full classes have their ads paused anyway.
How easy is it to set up?
Fill in a short form about your classes, prices and timetable, and send a few photos. We do the rest, including moving your members across.
Our software mostly works. Should we switch?
Only if something is actually broken. Tell me what isn’t working, whether it’s the fees, a missing feature, or parents and staff finding it confusing, and I’ll tell you straight if One fixes it. If it doesn’t, I’ll say so.
Will our coaches and parents find it easy?
Coaches open the app and the class that’s on is waiting: tap to check everyone in, or scan a QR code, and if a payment hasn’t gone through it tells them what to do. Parents see their child’s photo, level, upcoming classes and the placements they’ve won, with their class pass to scan in. Look round your app for free and try both sides.
Can we charge by the term?
Yes. Tell us your term dates and every member gets their invoice on the first day of term, paid by card in the app, with reminders if it isn’t paid. Or monthly, or a mix. We set it up the way your club already charges.
Do texts cost extra?
Every month includes £5 of texts and calls, about 100 texts or 100 minutes of calls, or a mix. That covers trial reminders, missed-call texts and calls from your business number, and most clubs won’t use it all. Go over and the extra is about 5p a text or a minute, added to your next bill. Live chat, push notifications, app messages and email are free and unlimited.
What if we need something One doesn’t do?
Tell me. If it would make your club easier to run, I’ll do my best to build it into your app and website, at no extra cost.
What kind of businesses is it for?
Clubs, classes and in-person services where people pay monthly: kids’ clubs, dance and cheer schools, gymnastics, martial arts, swim schools, gyms and personal trainers.
Is our data ours?
Yes. Your members, prices and data are only ever yours. Never shared, never used by anyone else.
Still got a question? Chat with Kane or email us.
Free calculator
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